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Wed 22 Feb 2012
Our Approach
Creative, Effective Commercials

“...highly polished, highly positive television commercials...”
The Cleveland Plain Dealer

“...the only eye-catching ad of the campaign...”
Milwaukee Journal-Sentinel

“...this deadly attack ad ranks with the big boys in its impact.”
Louisville Courier Journal

These are comments about our commercials from members of the media, who usually loathe saying a good word about a political spot. Your campaign media will compete for voter attention with commercials from Hewlett Packard, Apple and Cingular. So, your spots must be innovative. To stay on the cutting edge, we use the latest technology and production techniques, and we work with some of the most talented voice actors, editors and cinematographers in America.      

Speed Wins

Time and again our fast turnaround of new commercials has literally been the difference between winning and losing. Often in only three to four hours, we wrote, produced and began airing new spots. In the last two election cycles, we turned around new commercials and had them on the air within one day 46 different times. As fast as modern campaigns move, you need a media consultant that has the time, talent and technology to move fast on your behalf.

Our Winning Edge

FRCR has “above the rim” wins in virtually every level of government, from local city councils to the United States Congress. We are a 24-hour service offering cutting edge technology and creativity.

We are a new generation of consultants, defining Democrats, getting tough on opponents 24-hours-a-day, 365-days-a-year. Above all, we are innovative and have a proven approach to winning.
We are the right team at the right time.